The Journal of Marketing Research: Advancing the Field of Marketing The world of marketing is constantly evolving, with new strategies, technologies, and consumer behaviors shaping the way businesses connect with their target audiences. In this dynamic landscape, staying ahead of the curve requires access to the latest research and insights. This is where the Journal of Marketing Research (JMR) comes […]
The International Journal of Research in Marketing: Advancing Marketing Knowledge The field of marketing is constantly evolving, driven by advancements in technology, changes in consumer behavior, and the emergence of new markets. In order to stay at the forefront of this dynamic landscape, it is crucial for researchers and practitioners alike to have access to a platform that facilitates the […]